The Mosaic

I’m an engineer 👨‍💻 turned marketer 📣 whose journey has been a tech-fueled rollercoaster ride. As a software developer, I found my passion in front-end projects, dedicating myself to crafting exceptional user experiences.

However, my innate marketing flair couldn’t be contained → I embraced my true calling and became a digital marketing specialist who seamlessly combines technology, UX, and disruptive marketing ideas ⚡️ at the ❤️ of every campaign.

Evolution Unfolded

Here’s the journey that traces my life → a sports-loving, adventure-seeking individual who gracefully evolved from a software engineer, fond of frontend development, to a multifaceted, disruptive marketer.

School life

My academic journey had its ups and downs, especially when it came to physics, maths, and chemistry (let’s just say those subjects had a knack for playing hide-and-seek with me 😥).
However, I always found joy in the world of technology, spending countless hours exploring computers, tinkering with hardware, and coding up a storm.
Fun Fact 😉: My tech proficiency and troubleshooting skills often earned me the role of the go-to tech support person among friends and family.
Excelled in extracurricular activities, particularly sports like cricket, volleyball and chess, showcasing agility, teamwork, and a competitive spirit.
Discovered a passion for event management, volunteering for school and community events and finding joy in helping create memorable experiences.

Engineering

Pursued a degree in Computer Engineering, where I discovered the joy of putting logic into action and coding software that could make a difference.
Thrived in the fast-paced challenges of hackathons, where creativity and problem-solving skills were put to the test.
Showcased my love for cricket by proudly representing our college team, where we bonded over victories, laughter, and shared passion for the sport.
Undertook an exciting project where I utilized the power of jQuery to create a robust web application, introducing Google Map functionality to enhance user experience.
Fun Fact 😉: Our innovative use of Google Map functionality set a new standard, catching the attention of fellow students and industry professionals.
Embarked on an exciting year-long stint as a software developer, honing coding skills and immersing in the world of software engineering; developed innovative front-end designs, wrote efficient code, and collaborated with clients to bring their visions to life.

MBA

Deciding to pursue an MBA in Marketing was a clear choice, fueled by a genuine passion for understanding and connecting with customers on a deeper level and my innate ability to excel in persuasive promotion.
Found genuine enjoyment in studying marketing subjects, particularly diving into books like ‘Marketing Management’ by Philip Kotler and ‘Understanding Consumer Behavior’ by J. Paul Peter.
Engaged in lively discussions with classmates, exchanging insights and perspectives on emerging marketing trends and strategies.
Realized the importance of authenticity in storytelling, understanding that genuine and relatable stories have a stronger impact on building trust and loyalty.
Discovered a hidden talent for storytelling, captivating audiences with narratives that sparked genuine emotions.

Professional life

Started as a sales guy, closing deals and understanding customers:

Developed strong interpersonal skills and built lasting relationships while representing the company, sealing the deal with finesse.
Adapted to diverse customer needs, gathering market insights and shaping product strategies to deliver maximum value and drive sales.
Mastered the art of understanding customer behavior, recognizing the key to success lies in meeting their needs and exceeding expectations.

But then, an opportunity knocked, and I ventured into the world of marketing:

It was the moment I had been eagerly awaiting, and I jumped at the chance…
Applied data-driven methodologies to craft captivating marketing campaigns, tailoring messages that resonated with specific target audiences.
Leveraged enterprise productivity tools and advanced segmentation techniques to create exceptional customer experiences, fueling conversions and business growth.
Unleashed my creativity by crafting compelling content, managing social media platforms, and meticulously analyzing campaign performance.

Soon, I found myself in a marketing management role, and there was no turning back:

Thrived amidst challenges, spearheading the development and execution of go-to-market (GTM) strategies that blended creativity and analytical insights.
Flourished in a collaborative environment, managing cross-functional teams to orchestrate interesting projects.
Cultivated expertise in brand positioning, expertly managing budgets, and overseeing the seamless execution of marketing campaigns.

Truth be told...

Why disruptive?

I believe that disruptive marketing goes beyond mere campaigns; it’s about revolutionizing the way brands engage with their audiences.
With a touch of sales finesse 💥 that ignites excitement and compels action, a dash of tech magic ✨ that turns possibilities into realities, and a deep understanding of marketing ❤️ + consumer psychology 🤯 → I develop ideas that empower brands to break through the noise, capture attention, and build connections that matter.

BTW, want to know what keeps me curious and motivated?

It’s black coffee ☕.
From bean to brilliance, I not only brew a mean cup but also let its electricity fuel my creativity 😀.
Here’s my way of brewing a perfect Americano (using an AeroPress): 15 g coffee (dark roast Arabica beans; finely ground texture) to 200 g of water (85 to 90°C) + inverted setup + two classic filters (wet). Sip, savor, and let the fun begin 😉.

Me in a Nutshell

Empathetic storyteller

Striving to master
the multimedia spectrum

Fueled by Americano, crafted with dark roast Arabica beans

A questioning mind

Tech nut and
a gadget freak

Athletic pulse

A hip-hop head

Feasting on flavors,
an epicurean at heart

Nature escapist

Reach Out to Me!

My doors are always open 😀. Whether you have a question, a proposal, or simply want to explore how we can collaborate, feel free to reach out. Shoot me an email at → [email protected] and I’ll get back to you as soon as I can.